If you want an engaging Facebook business page, here’s what you Want to know:
1: Do not confuse business pages with personal profiles.
If you make a personal profile to your brand rather than a Facebook Business Page, you are going to overlook content production tools, analytics and paid promotional opportunities.
Worse yet, people will need to send you a friend request before they can engage with you.
2: Don’t create a’professional profile’ associated with your organization.
Let’s say you have a personal profile on Facebook and you desire another profile for professional reasons. This goes against Facebook’s conditions of service and could get you in trouble.
This cover photo takes up the majority of the space above the fold in your Page, which means you’re going to need a high quality picture that attracts and retains your customers’ attention.
You could consider hiring a professional to make this picture for you.
Keep words in the image short and to the point.
Faces work well at holding attention, and vivid colors are good, also.
4: Utilize a profile image that’s easy to comprehend.
It could be your logo or your own headshot if you are the face of your company.
Being recognizable is important to getting found and enjoyed, so choose your image carefully and then use it consistently.
5: Fill out your ‘About’ section.
This is not visible anymore when people arrive on your page, yet it’s still among the very clicked-on items when they want to have more info about your enterprise.
Put on list of Best Facebook Apps For Business Pages , company information, your story or anything matches for your industry.
6: Add a call-to-action button.
This is a great way to drive traffic to your site and build your list. Your call-to-action button is to have visitors view a video, sign up to your listing etc.
7: Post frequently, but not too frequently.
If you do not post for weeks at a time, then your business does not appear professional. Heck, you do not even appear to be in business anymore.
But if you post nonstop, you’ll probably annoy folks.
It’s a matter of finding that happy medium, and that could change from 1 company to another.
8: If you have the time to respond, then allow buffs message you individually.
It’s an wonderful idea to allow your clients and fans send you personal messages - this could lead to better customer service, fewer complaints made publicly and even more sales.
However, if you do not have enough time to respond to these private messages then it might be best not to allow messaging.
9: Monitor your page and respond to comments immediately.
You can track and react to comments using the’alarms’ tab at the top of the page.
10: Pin important posts to the top of the page.
Since you post, mature articles get pushed down and buried. But there are instances when you want a post to stay at the very top, even after you’ve printed new posts.