First of all, any site could be optimized to appear in search engines, so you don’t have to obtain a domain name with a keyword that relates to your services. It looks fairly cheap in the eyes of your customers as it’s expected to observe the company name as the domain name.
I always recommend using the business name since you already spent time coming up with your company name. If short domain names has taken you can use these slight alterations to come up with something just as great. But, there are other ways of finding the appropriate domain for your company.
1. Insert State Abbreviation
If your business name is already taken I suggest added your state abbreviation into the finish. It will allow you to show up in your local area because each page of your website will reference your condition. Many searchers look up a service or product in addition to the state abbreviation to find a local supplier.
2. Add a Product Keyword
It is becoming more and more difficult to find a 2-word domain in almost any category. You’re better off thinking about what your organization offers and like it in the title. If you are a cleaning service it is possible to include”cleaning” or”maids” to the finish of your domain name.
This is undoubtedly the easiest. If your organization is already incorporated it is possible to add”Inc”,“LLC” or”Co” towards the end. Your customers will know where you got your domain name and it still references your company perfectly.
Branding is difficult to accomplish. Your company name is the name and you need to use it as far as possible. Every time you visit Home Depot you see orange colors, that is done strategically. They expect that you consider them each time you see orange colors.
SEO, search engine optimization, is not the same creature. It is not web designing, web design is a brochure of your business and that’s it. Do not let those companies tell you to change your business name to a product-keyword such as”riding-lawn-mowers” so you are able to rank better, since you will not. You may rank for that exact phrase quicker but it will be the only term.